NEGRONI MEDIA

The moment where to unplug after a day of work, combining the typically Lombard concreteness with the taste of choosing
the right cocktail, obtained through a proportionate and balanced blend of different ingredients, notes and aromas. And what could be more Milanese than combining entrepreneurship, style and solidarity? The 'Cocktail' collection of La MILANESA was born from these reflections.

The Cocktail collection, for Spring Summer 2024, creates a virtual bridge with Turkey where, for the past two and a half years, La MILANESA has been working with Turkish women victims of the earthquake, who are entrusted with the processing of Ikat.

All this without forgetting Italy: to the towns in Romagna that were victims of the flood, La MILANESA sent wool blankets, as requested by the local administrations. These are the same blankets used to create the famous crocheted bags that are all the rage on the web, copied a bit by everyone.

Now all that's left to do is to choose between a Spritz or a Hugo: "I wish I knew how to best convey the essence of this collection-between Bitter and Champagne-Bitter because it's extremely cheerful, fun and informal, while Champagne because it also knows how to be damn chic, sophisticated and unique. Have fun - is the invitation of the designer and entrepreneur - to discover your favorite cocktail and the question will arise, " and what cocktail are you?"